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Joe Julian / Enterprise Product Manager

Commercial & Strategy Perspective

P&L ownership, proven at scale.

Joe owns commercial outcomes end to end — from inventory P&L to customer sentiment.

2132BEFORECURRENT
Net Promoter Score rose +11 points to an all-time high of 32.
10 days5 daysOLD TIMELINENEW TIMELINE
Old timeline 10 daysNew timeline 5 days (50% faster time-to-value).
  • 500+

    Unprofitable legacy SKUs eliminated from the hardware line

  • 200

    Sales people aligned on the repositioned product pitch

  • 50%+

    Of the core functionality used in key sales pitches, shaped by Joe

Made the P&L case that moved the business out of in-house manufacturing — and got the executive team behind it.

Case Study

Hardware Inventory & Supply Chain Turnaround

Transforming a Capital-Intensive Hardware Liability into a High-Margin Partner Ecosystem

Upon stepping into product ownership for the Clocking Terminal and Access Control lines, Joe inherited a major operational bottleneck: an over-ordered hardware supply chain holding approximately £750,000 in excess stock (representing over £2M in retail value). The legacy model relied on internal hardware development and a bloated catalogue of over 500 unprofitable SKUs, tying up critical working capital and stalling cloud migration efforts. Joe conducted a comprehensive P&L audit and mapped cross-system inventory telemetry — reconciling fragmented legacy database records with live Salesforce data to establish absolute data integrity. His analysis proved that internal hardware production was diluting margins and diverting resources away from core SaaS growth, establishing a clear commercial imperative for a strategic pivot.

Joe demystified complex hardware economics for executive leadership, building the business case that successfully shifted the firm away from internal hardware development toward a strategic partner model. By rationalizing the portfolio and eliminating 500+ legacy SKUs, he drastically simplified the B2B sales cycle and enabled sales teams to graduate large enterprise cohorts stuck on legacy, on-premise hardware onto modern cloud infrastructure — driving a significant boost in cloud migration revenue. Simultaneously, Joe realigned the internal sales pipeline and worked with leadership to renegotiate vendor delivery schedules, slashing excess stock levels by 60% within 10 months. This strategic turnaround liberated capital and allowed the business to optimize its engineering structure, releasing 2 full-time electronics engineers while reallocating 3 developers and a QA engineer directly to greenfield, cloud-native SaaS initiatives.

60%

Less excess stock, in 10 months

Access control and clocking terminals — the physical product line behind the P&L.